June 21, 2011 Leave a comment
And you thought the trademark red sold of a Christian Louboutin shoe was a modern invention.
Not so, if the brand’s latest campaign is anything to go by. The campaign paints (literally) Louboutin accessory as an enduring beacon of style. A treasured item that captivated Georges de La Tour’s Magdalen more so than the smoking flame; a shoulder bag that Jean-Marc Nattier’s Artemis was particularly fond of in leopard print; a boot dark and feathered and cold with Victorian sensibilities, so much so that even Whistler’s Mother was partial to it.
We may not have loved every pair in Louboutin’s fall 2011 collection but this latest campaign by Peter Lippmann which, if you hadn’t already guessed, imposes select pieces onto iconic artworks, is completely captivating.
This is a campaign that goes beyond the product and puts the brand in your mind as having existed as an icon for much longer than it actually has. A clever feat by Lippmann.