The Well-Shod Squad: Sole Society Launches


Have a shoe habit?

Now you can get a quick fix at Sole Society, a brand new shoe sale site where every pair costs an easy-on-the-wallet $49.95. The footwear E-porium will offer personalized monthly selections of trendy styles, tailored to match each customer’s personal profile. The site positions itself as a private club, but anyone can join – the only requirement for membership being an initial questionnaire that establishes your style preferences.

The new site is a division of HauteLook, one of a growing number of limited-time designer sample sale websites. While HauteLook runs sales for only 48 hours at a time, Sole Society will offer footwear fiends continual access to its upscale offerings. “Shoes are consistently our most requested category,” explained HauteLook CEO Adam Bernhard, “we wanted to offer women access to on-trend shoes every day of the year.”

Each month, the retailer sends out individualized product suggestions, based on members’ style bios. Customers can peruse and purchase any of their recommended styles, or reject them for further selections. The site also offers styling tips and how-to’s from its roster of stylists and fashion insiders.

Initially, Sole Society’s offerings will be limited to their exclusive label, Marco Santi, but shoe shoppers stay on your toes: by next season their will be plenty more to choose from.

via The Well-Shod Squad: Sole Society Launches – StyleList.

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