Swedish inspiration for a growing influence

We’ve said much on the growing influence of sophisticated 1970’s fashion upon this year’s and 2011’s fashion trends, and we’ll continue to do so – the attention to cut and quality, as opposed to embellishment, fits perfectly with where society is largely moving. More so, ’70s inspired fashion offers up an aesthetic whose popularity we also expect to surge, given it sits as an undertone in Tom Ford’s women’s range coupled with Ford’s knack for setting trends.

But it’s not Ford we have to you now. Rather, today’s 70s inspiration comes from Sweden where DV magazine has nailed the look perfectly. From the colour palette to the plunging necklines, it’s all there, and is all fused with other on-trend details, updating it for the modern day.

via Swedish inspiration for a growing influence > Fashion Photo Shoots > Blog.


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