New UK women’s magazine bans skinny models and diet tips


Major fashion magazines tend to cater to a very specific demographic: white, thin, rich women. In recent years they have been making strides to diversify by featuring models of different colors and ethnic backgrounds and even by lowering their price point to include more affordable items during the recession. Which is a wonderful thing. But plus-size models wearing more realistic sizes remain few and far between. While reaching a fair balance in popular fashion mags may not happen just yet, a new UK publication called Just as Beautiful is looking to cover this ground.

Just as Beautiful is the first fashion magazine dedicated to curvy women and will feature models who range from size 14 and 20. Other publication rules: no airbrushing, no diet tips, and no thin models in the advertisements.

via New UK women’s magazine bans skinny models and diet tips – Fashion + Beauty on Shine.

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