Glorious Emeralds and Guitar Picks: Ça C’est Louis Vuitton Fine Jewelry


When it comes to Lorenz Bäumer, engineering’s loss was fine jewelry’s gain. Bäumer has been the artistic director of Louis Vuitton’s haute joaillerie since last fall, when he debuted his L’Ame du Voyage collection. The Franco-German son of a diplomatic family—“I guess all the traveling links me to the spirit of Vuitton,” he says—had planned to build cars, but somewhere along the way he veered off into making costume pieces. That was in 1988. By 1992 he was doing the real thing.

Before long he was anonymously designing fine jewels for Chanel, as well as doing his own line, Lorenz Bäumer. Unsurprisingly, given his LV cohort Marc Jacobs, this isn’t a jeweler who feels he needs to play by the rules. “The day I can’t have fun,” he says, laughing, “well, I won’t be here.”

via Glorious Emeralds and Guitar Picks: Ça C’est Louis Vuitton Fine Jewelry: Vogue’s Daily Coverage of Fashion, Beauty, Parties and More.

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