Britney Spears Designs for Candie’s


Britney Spears is cementing her image as a good girl gone bad — and back to good — with her newest role as a fashion designer for the all-American department store Kohl’s.

The retailer will unveil on Thursday a limited edition, co-branded collection from Candie’s, and Spears, who, over the past couple years, has rehabilitated her image from that of a head-shaving, umbrella-wielding, Kevin Federline-divorcing basket case back into a chart-topping pop star who sold out arenas in her highly successful 2009 “Circus” concert tour.

Iconix Brand Group, which owns Candie’s, tapped Spears last year as the face of the brand, capitalizing on the singer’s comeback from tabloid purgatory as her “Circus” album reached number one and Spears added two more chart-topping singles to her discography, “Womanizer” and “3,” the latter an ode to threesomes. Despite Spears’ checkered image, Kohl’s and Candie’s are betting she can lure her legions of fans — this summer she became the first person ever to reach five million Twitter followers — into stores to buy the new Britney for Candie’s sportswear, handbags and jewelry collections.

via Britney Spears Designs for Candie’s – Fashion Markets News – WWD.com.

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