The net-a-porter group has announced the launch of a dedicated menswear site – the first global shopping destination of its kind. The site, to be called Mr Porter, will launch for the spring/summer 2011 season, with an edited line-up which includes global designer labels and niche brands, as well as editorial and style advice.
The more than 60 top menswear brands to be featured include Burberry, Ralph Lauren, Lanvin, YSL, Gucci, Margiela, Balmain, Dunhill, Margaret Howell, Rick Owens, John Lobb and MR by the designer, Roland Mouret.
The menswear launch comes ten years to the day after net-a-porter was founded by the former journalist, Natalie Massenet. Earlier this year, she sold her remaining stake in the luxury online shopping destination to the Richemont Group for £50million.
via Net-a-Porter announces first menswear site – Telegraph.